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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib
Free Download The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib
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Review
"Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life." --Al Ries, author, Positioning: The Battle For Your Mind
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About the Author
Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.
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Product details
Paperback: 228 pages
Publisher: Page Two (May 5, 2018)
Language: English
ISBN-10: 1989025013
ISBN-13: 978-1989025017
Product Dimensions:
6 x 0.5 x 8.8 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
934 customer reviews
Amazon Best Sellers Rank:
#3,110 in Books (See Top 100 in Books)
I have read a lot of marketing books and remained hopeful when I purchased this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...Ron HurstPresidentDeveloping Leaders Inc.
Do not let the low cost of this book fool you into taking it lightly. If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed.Over the last 9 years I have paid coaches to help me develop my business - over $56K (not to mention the cost of travel, hotels, etc... to attend training sessions). And while I learned quite a lot about the mechanics and systems of my particular business, no coach or combination of coaches were able to help me develop a solid marketing plan that would hold up month after month, year after year (since they didn't really have one either). So I was always on the lookout for books and courses regarding marketing my business (and I have read quite a number of books on the subject).That said, I am stunned that I have learned more about marketing in the 21st century and also the specific action steps to perform to develop a solid, functional and sustainable plan from a $2.99 e-book than any other coach or book to date. I think I need to ask all those coaches I hired in the past for my money back.It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I've already started implementing it.I'm a speed reader and I probably could have read the book in an hour or two. However, because I decided to compete the exercises in the book (they made a lot of sense to me and my previous coaches had not had me do the majority of these exercises) it took me over a week to compete the book.But wow, what a week of learning it was. The book is as complete as it gets. It logically progresses from the best definition of marketing I have seen, to walking through the steps and activities to define your market place, to developing the type of marking thrust across multiple marketing legs to attract clients, get clients to trust you and want to do business with you, to retaining and growing the individual customers to continue purchasing over time.No matter what business you're in, whether it's service related or manufactured goods, if you want to learn to market in the 21st century, and if you're willing to follow the advice and perform the exercises that the author Allan Dib provides in this book, then buy this book and you will learn to develop a marketing plan that will allow you to compete successfully and make you money.PS: Please don't tell my competitors about this book. I enjoy the advantage this gives me.
I am not finished with the book yet but I love it so far. I am an entrepreneur of many years, but never successful because I never had a plan. I had a stroke six years ago, which brought me to my knees, changing my life completely. I am now re-entering the professional world with an entirely different view of the way I want to do things and I have this book as my guide. This book is a treasure!
This book is a must for anyone trying to devise a marketing plan. Perfectly suited to professional services but really applies to any service type business. Before, I couldn't really say that I had a marketing plan, I was just doing what he calls "random acts of marketing". Some of them, it turns out, were good things to do but they weren't enough to constitute a purposeful plan. This is a brilliant book with many, many nuggets of wisdom. Don't waste your time reading all these reviews, just buy it.
I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.David Jewell
This book book has a great deal of information for the new entrepreneur. If you've only watched YouTube videos and Google's "How-To's" on how to "run ads" on Facebook and Instagram please stop before you spend that first dollar and read or listen to this book.This book goes into depth about intricacies and the unknown that you don't know about.Not only does it give you beginning strategies, but tactics that you can carry throughout the life span of your business.
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