Ebook Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity
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Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity
Ebook Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity
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From the Author
The Usual Gang of Idiots
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About the Author
The Usual Gang of Idiots
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Product details
Hardcover: 256 pages
Publisher: Liberty Street; 1st edition (October 30, 2012)
Language: English
ISBN-10: 1618930303
ISBN-13: 978-1618930309
Product Dimensions:
9.4 x 1 x 12.4 inches
Shipping Weight: 3.8 pounds
Average Customer Review:
4.2 out of 5 stars
131 customer reviews
Amazon Best Sellers Rank:
#427,851 in Books (See Top 100 in Books)
I really hate doing this, but this book is A MAJOR DISAPPOINTMENT!Like many other people out there, I grew up reading MAD. As a matter of fact, I got to learn more about politics, society and life in general from MAD than from any other form of education.So where does this book fail? For starters, we only get a page or two reproduced from different issues over the years (so we don't get the complete stories). While there's no real problem there (after all, reproducing the complete stories would need more than a 1000 pages), the thing is that we usually get a two-page spread from the magazine printed on a single page of this book. This means that the art is reproduced at about 25% of it's original size, making the text completely UNREADABLE! Maybe this book is aimed at a younger generation, one that can watch a complete film on their iPhones. And then, when we do get a two-page spread reproduced over two pages, the art seems to have been scanned from a second generation xerox copy. What happened here? Some lines from the original artwork are missing (this is all the more evident with Jack Davis' art). I don't know why, as the recent book on Mort Drucker reproduces his work quite fine.About the only things worthwhile here are the reminiscences by Frank Jacobs about Bill Gaines, the MAD lawsuits, the MAD trips, etc., but unfortunately they only amount to about 12 pages throughout the book. The other good thing is found at the end of the book, where we get an envelope with 12 reproductions of Gaines' and co.'s favorite covers. These appear without the logo and accompanying text, so you get the full color art as it was originally done. Most are by the late, great Norman Mingo, with an occasional one done by Kelly Freas and, oh yeah, the one done by the monkey. Other than that, I'm sorry, but this book doesn't really make it. The black and white material reproduces badly, and it's only when we get to the 2000's and beyond, that the art actually reproduces fine (maybe because they got the original digital files for that). Thankfully, I already knew about 60% of the material contained in here (I stopped reading MAD in the early 90's), which probably means I was either an avid MAD reader, or have already seen them reprinted elsewhere.In my opinion, this book fails as a 60th Anniversary book. As a matter of fact, had the art been reproduced from the original artwork, this would have been a much better book, but as it is, it seems to have been done cheaply.I'd suggest you have a look at the "look inside" button Amazon offers before buying this book, and if you can see or read the smaller art, you can give it a try (unfortunately I had pre-ordered this book before they had that, otherwise I wouldn't have ordered it).The only real book about MAD worth looking for was the one written by Maria Reidelbach, Completely MAD (unfortunately long out of print) or the one by Dick de Bartolo (also out of print). Otherwise simply buy any of the other MAD reprints offered here (you'll get at least the complete stories).
It's not easy to cramp 60 years of MAD content into a 256-page book. This is a good effort.Totally MAD features selected gags that were previously published. This includes spoofs of almost everything from ads, comics, TV shows, movies, to current affairs. My favourites are the movie spoofs. Not all jokes are a hit but the better ones are in the book after filtering. You've got to admired the ingenuity and bravado of MADness. It seems like there's nothing they cannot or don't dare to do -- a middle finger for a cover art, anyone?The several essays talk about Bill Gaines, Alfred E. Neuman and other oddities. Those are really inspiring to read if only to find out more about how they got into trouble. I wished there were commentary from the artists though, which would have made the book even better.A nice touch is the inclusion of 12 cover prints on high quality art paper.My only complaint is on the size of the reprinted pages. Many two-page spreads are featured in a single page of this book. The original pages are about a quarter the size now. It's not easy to read the small text. The reproduced covers that run at the bottom of some pages are a bit small too.It's still a great book for MAD fans.If you're not into MAD, you can treat this as a standalone joke book.(There are more pictures of the book on my blog. Just visit my Amazon profile for the link.)
What, me worry? Yes, unfortunately. This coffee-table sampling of 60 years of "MAD" magazine disappoints on a number of fronts: Many of the selected articles are incomplete; the type is often impossible to read without a magnifying glass; and, last but not least, there is not enough Don Martin. There can never be enough Don Martin.Another problem, probably one that could not be helped, is that much of "MAD’s" humor is topical – and topical humor tends to lose bite over time. Marlon Brando jokes from the 1950s don’t quite cut it in 2013.It might have been a better idea to do what Dark Horse Comics did with old issues of "Creepy" and "Eerie," and publish a series of books containing entire issues of "MAD"; if they had done so, I would have been happy to buy editions representing, say, 1964 to 1970. But I don’t want to be too harsh on “the usual gang of idiots,†because there are a lot of funny bits in this 256-page collection, and nostalgia seekers will surely find some nuggets.
A glossy-paged coffee table book filled with incomplete excerpts of material appearing in MAD for the past 60 years (has it been that long?). The only jewels to be found in this 'collection' are Frank Jacob's textual material and the 12 reprints of classic MAD covers. Aside from those nuggets, this work is sadly disappointing. Many of the excerpts require a magnifying glass or microscope in order to even read them. If you succumb to the urge to purchase this, I suggest that you put legs on it in tribute to Cosmo Kramer's coffee table book (ex-Seinfeld)and use it as a cutting board. The pages seem to be sturdy enough to withstand chicken fat.
I'm one of the older fans of this magazine having discovered it in its 10 cent comic book days. I read it through high school and college and was thankful to rediscover some of the decade collections in the large format size that began coming out in the 1990s. Since this book is a larger format still, I felt that the font would be readable even to my tired old eyes. Sadly, the editor has chosen to "shrink" the magazine pages so that he could fit small copies of Mad covers on the bottom of most of the pages making much of the print very hard to read. Also, very few articles are complete in themselves. We instead get snippets of what the magazine might have been like. I found it a very poor representation of what could have been an enjoyable bit of nostalgia for older Mad fans.
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